Influencers

Workplace Influencers

Influencers on Twitch, YouTube and TikTok are the best people in our society at creating engaging and relevant content that generates conversation, community and ultimately change.

Whether you want to create a social learning culture, increase the engagement of a new platform/initiative or change the organisational mindset.

Workplace Influencers are the way to make change happen.

From

£7,000

6 week design project

What you’ll get

A strategy to find the right employees to be your Workplace Influencers.

A campaign that turns your objectives into content briefs.

The tools and skills your Workplace Influencers need to deliver.

Ongoing campaign support for your Workplace Influencers.

A group of people fist bumping and smiling.

1. Workplace Influencer Strategy

We need to understand your audience to match an influencer to each audience persona. This way, each persona receives a campaign from an individual with the empathy and context that will resonate with them… inspiring them to act and think differently.

We then (internally) advertise the opportunity to be a Workplace Influencer. We don’t ask people as this never works out in the long run. Instead we present this as an exciting opportunity for aspiring leaders to learn how to lead in a digital age.

2. Campaign design

Together we identify your campaign objectives. This could be to increase adoption of a new platform or initiative, to create a social learning culture… essentially anything where you need people to think and act differently than they do now.

We create a content plan and briefs for your influencers, hosted on a bespoke web app. This ensures they know what to post and when. We intentionally create loose briefs so they can add their own personality and content to the objectives. Then, we carefully select the right applicants for your campaign, and match each one to an audience persona.

2. Campaign design

We create a content plan and briefs for your influencers, hosted on a bespoke web app. This ensures they know what to post and when. We intentionally create loose briefs so they can add their own personality and content to the objectives. Then, we carefully select the right applicants for your campaign, and match each one to an audience persona.

3. Skills and tools

We provide a video production kit, transforming a smartphone into a portable film studio. This makes their content stand head and shoulders above the rest of the organisation.

1J Esports, the official Esports team of Norwich City FC and expert content creators, then train your Workplace Influencers to help them to understand their tasks, success metrics, and tips on how to produce great content. All the while sharing their experience in creating worldwide engagement, conversation and community.

Workplace Influencers will have ongoing support from our dedicated web app, full of production tips, downloadable assets and walk-through video briefs.

4. Community support

We have written the go-to guide on how to create, engage and nurture digital communities, which is built into the web app. Your influencers won’t just deliver a feed of content, they will also create conversation and inspire others to create their own content too.

You’ll also get us. To support your influencer community for the length of a campaign (usually 12 weeks). We make sure they post on time, constantly create better content and conversion and support each other with their own tips and tricks.

4. Community support

The benefits

Authentic connections

Speaking to audience personas, drives a diverse approach to change through empathy and engagement, whilst also being more scalable than traditional champion initiatives.

Feels like fun

Your people are already consuming content in this way. This feels normal, fun, and engaging. So you’ll see better results as you bring this concept into the workplace.

Flex over time

Once you’ve built it, it will last. You can use your influencers and their communities to channel new initiatives and drive further change byone your initial objective.

“It wasn’t just shouting about the brand. It gave colleagues an opportunity to upskill themselves in something besides product knowledge. And that’s huge, these guys don’t get this kind of opportunity very often. They don’t get that care. They don’t get that connection. They deserve it… you just don’t see that very often.”

Head of Development, Experiences and Innovation White Goods and Electronics

I’ve suggested this to quite a few colleagues! So I’d give it a 10/10. So much great support and being able to brush up on my product knowledge in a more dynamic way. One of the nest things I have done during my career at Currys.

Workplace InfluencerCurrys

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Want to find out more?

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