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Goodbye Prompt Engineering. Hello Context Engineering!

Most AI conversations start in the wrong place. People obsess over prompts. What’s the perfect prompt? What’s the framework? What’s the magic formula? But we’re focusing on the wrong problem. The organisations and individuals getting the most value from AI aren’t necessarily writing better prompts. They’re providing better context. And that’s a fundamentally different challenge. […]

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AI in HR: Stop Automating. Start Transforming.

Right now, AI in HR and L&D is being sold as a productivity revolution. Write the email faster.Summarise the meeting faster.Create the training video faster.Generate the policy faster. And while those things might save time, they don’t fundamentally change anything. The workflow stays the same.The thinking stays the same.The experience stays the same. We’re optimising

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Human-centred design starts with better questions (Part 2)

Human-centred design starts with better questions. But it only works if people trust what happens next Human-centred design is often talked about as if the magic happens in the interview. Ask better questions. Listen properly. Follow the thread. Get beneath the obvious answer. All true. But the real test comes afterwards. Because once you have

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Human-centred design starts with better questions (Part 1)

Human-centred design starts with better questions Most organisations say they care about their people. Fewer can prove they understand them. That is the gap human-centred design is built to close. Not with another platform. Not with another annual survey. Not with another leadership assumption dressed up as strategy. With better questions. Because if you are

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HR in the press: criticism, commerciality, and changing the paradigm

HR is not the problem. But the old HR paradigm might be. Every few months, an article appears declaring that HR has become bloated, bureaucratic, overreaching or bad for business. The latest version asks whether HR’s expansion has strangled British business. It draws a line between the growth of the people profession and the UK’s

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