Employee Experience Examples
Our team is hugely experienced and have worked across all sorts of projects and industries.
Here’s what others have to say about Freeformers:
And here’s what our team have previously worked on:
Live events: One cerealously engaging strategy
Meet Kellanova, the dynamic global snacking organisation that spun out from Kellogg Company in 2023. A new company that is so much more than Cornflakes and Rice Krispies. They are on a journey to redefine themselves and their products.
With such a transformative change, they had to start thinking differently. They needed to communicate a brand new product launch strategy to senior leaders in the European division. They were adamant that the traditional (and expected) keynote format wouldn’t cut the mustard. The subject matter needed to be memorable as well as informative.
So they decided on a game show?
Although Kellanova had the format in mind, they needed creative and methodical support to make their vision a reality.
Enter Freeformers – the force behind the transformative session. Originally tasked with hosting, it became evident that we could support in other ways. Within two weeks, we developed and hosted the game show from end to end. By engaging with Kellanova’s senior stakeholders, we were able to integrate key messages and priorities. We crafted an unconventional experience – (think blindfolded hands in snack-filled boxes, and rapid-fire assembly of a strategy puzzle and… Twilight?) – and collaborated with the incredibly talented production team Conference Services to bring the game show to life. We also took care of the nitty-gritty, from recommending props and sourcing outfits to providing a detailed production schedule, alleviating a huge administrative burden for Kellanova.
Did we mention this was the graveyard shift of a two day event? What had the potential to send attendees to sleep had the opposite effect. The room buzzed with energy, whoops and cheers. Attendees not only absorbed the new product strategy but left with a newfound enthusiasm for the product strategy and the rest of the day.
Ted Moran, Multi-Media Manager Internal Communications at Kellanova, testifies to the Freeformers’ way. “From start to finish, they injected fun, professionalism, and innovation. An experience that not only met but exceeded our key goals with an injection of energy, laughter, and purpose.” Plans are underway to replicate the event with different audiences.
If you are brave enough to think differently about how you engage your employees at conferences and events, then get in touch with us today. We might just surprise you (and certainly your audience).
Workplace influencers: Improving sales figures
To raise product knowledge, brand awareness, and sales confidence, this domestic appliances supplier historically relied on traditional methods. They would use their training team to visit sales staff and produce a suite of QVC-style training videos.
Unfortunately for them, this was becoming increasingly ineffective. Free time on the shop floor was a scarce commodity, and the videos weren’t having the desired effect. Instead, we used workplace influencers to increase engagement and improve sales.
With over 10,000 views, 633 reactions and 230 comments on the internal social network, sales and advocacy for the brand increased.
The influencers themselves developed skills to help them in careers: one now works as a content creator and another has pursued a career as a teaching assistant.
Workplace influencers: Navigating tricky times
Mergers are a tricky time. They involve blending cultures, merging two distinct brands, and providing reassurance on employee’s new roles and responsibilities.
Our goal was to capture the authentic stories of a merger between two customer service brands. We devised a workplace influencer campaign designed to mirror the emotional rollercoaster, with influencers from each side sharing their experiences with their respective audiences. We launched this initiative ahead of the actual merger, so the stories would begin with initial reactions to merger.
The result was a highly successful campaign, garnering over 45,000 views in the first week. It provided a platform for people to express their genuine emotions, fostering open and honest conversations with the business. This approach ultimately contributed to nurturing a positive employee experience throughout the process.
Workplace influencers: tackling the obesity crisis
The obesity crisis is something that requires a significant change in approach. The eat less and move more mentality, whilst appropriate for some, isn’t the only conversation that people should be having. There are 8 different treatments and conversations for anyone with obesity.
Working with a pharmaceutical company that originally asked for a series of newsletters, we onboarded and supported 8 influencers to deliver a campaign to change the mindset of the organisation, to support their mission of solving the obesity crisis.
The videos were emotive and spoke to a wide range of job roles, functions, personas and countries across the whole of northwestern Europe. Inspiring over 400 people to think and act differently in this area, and join in the conversation on the internal social network.
Let’s join forces for good.
No one deserves to frown at the thought of work.
If you feel the same – and can see the performance power of a working world where everybody’s back is being scratched – then let’s talk.
Together, we can make a better working world for everybody.
