February 2025

HR’s data problem: why you’re measuring the wrong things

HR loves a good metric. Attrition rates, engagement scores, time to hire—it’s all neat, tidy, and utterly meaningless if we don’t know what we’re actually trying to measure. We’ve spent the last 18 months at Freeformers untangling this mess, and we’ve got news for you: most HR data is designed to validate the existence of

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You’re not designing for learners—you’re designing in a bubble

If you missed our latest live stream, catch up below. But if you’re more of a reader, let’s break down a flawed assumption that keeps L&D stuck in a loop: learning design, no matter how well-intentioned, is still just an internal function. It rarely changes the system employees operate in—it just adds another layer on

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