February 2026

Freeformers Unplugged | Season 3, Episode 3

Employee listening platforms aren’t listening Employee listening has become one of those phrases that sounds hard to argue with. Of course organisations should listen to employees.Of course people should have a voice.Of course leaders should understand what is happening inside the business before making decisions about culture, performance or change. The problem is not the […]

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Freeformers Unplugged | Season 3, Episode 1

Most employer brands are a comforting lie Most employer brands sound the same. You know the lines. “Shape the future.”“Bring your whole self to work.”“Unlock your potential.”“Join us on a mission.”“Enjoy unbelievable perks.” They are polished. Positive. Search-friendly. Often beautifully designed. And, too often, completely forgettable. The problem is not that employer branding exists. It

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